Shrural is an international B2C fast fashion e-commerce platform. The company mainly focuses on women's wear, accessories, shoes, bags and other fashion items. Shrural mainly targets Europe, America, Australia, and the Middle East along with other consumer markets. The brand was founded in April 2018, and since then it has upheld the philosophy that "everyone can enjoy the beauty of fashion." Its business covers more than 220 countries and regions around the world.